With so many businesses embracing e-marketing, it is sometimes surprising to learn of clients who don’t yet know the benefits of ‘going digital’. We’re not talking about expensive new websites, spending hours blogging or social networking – instead just the simple and effective electronic updates that keep you in touch with your most important people – your clients.
So if you’re unsure why electronic marketing would work for you, we’ve listed our top reasons why your next newsletter, announcement or event invitations would benefit from an ‘e’ upgrade.
It’s faster – sending emails to thousands of your clients takes just a few minutes. Sending brochures or other forms of marketing usually involve a graphic designer, many proofs, printers, delivery; and then delivery to your clients. Doesn’t click and send seem so much easier now?
It’s cheaper – it has been estimated that sending an electronic email is more than 50% cheaper than printing out a pamphlet and handing them out. Each email costs cents to send, not dollars and the more you send, the cheaper they become.
It’s direct – straight to the inbox of your customers. If their email address isn’t right; you get a message straight away. No waiting days for returned post.
Environmentally friendly – no printing on paper – need we say more!
Learn more about your customers – click through rates provides a multitude of information about your clients interests, tastes and preferences. Tailor your next message so that it REALLY hits the mark.
It’s interactive – want to add a video, an audio file, download or link to your website? You can and it’s easy.
Invitations – sending invitations is quick and managing RSVP lists can be done at a glance. E-updates can remove the stress of sending last minute reminders or notifications.
Web based – almost all electronic marketing programs are web based, meaning you can log in and send an email from anywhere you need, not only the office.
With so many benefits of electronic marketing, we’re sure that more and more companies will soon see how much more effective their communications could become. Why not sign up for a FREE Trial with our e-marketing product – EzyMsg by YBA?
